The Challenge
For the past 26 years, Joe Hamer has been a national award-winning hairstylist, educator and cutting-edge trendsetter. His position for world renowned hair product company Leonor Greyl, Paris, places him at the fashion forefront, constantly traveling the international runways. Hamer relocated from San Francisco to Petaluma, CA and our mission was to develop brand recognition in his new location.
Strategy
We created a strategic campaign to position the Joe Hamer Salon as the place to get Hollywood glamour in the Bay Area. We presented his work and achievements from LA and San Francisco to the new North Bay Area audience. Coverage of our message ran in a wide range of media outlets including: print & web, television, and radio.
Hamer was called to Hollywood for several high profile awards ceremonies, and soon after a love affair with the town was born.
Results
Coverage of our message ran in a wide range of media outlets. Hamer became known locally as the “Hollywood Hair Guru.” Our “You don’t need to go to LA to get Hollywood hair” campaign resulted in complete awareness for his brand and style of work resulting in significantly increased current & new client visits to the salon.
Radio
- Fox 101.7 (North Bay)
- KBLX Radio (SF Bay Area)
- KRSH (North Bay)
- KSXY (North Bay)
- KZST/KJZY (North Bay)
- MIX 104.9 (North Bay)
Television Media
- CBS 5 News
- North Bay’s TV 50
- ABC – View from the Bay
- NBC 11 – Bay Area Today
Print/Web Media
- Argus Courier
- Bohemian Magazine
- Bay Area Reporter
- San Francisco Chronicle
- Healdsburg Tribune
- Marin Independent Journal
- Marin Magazine
- Napa Valley Register
- Novato Advance
- Petaluma Magazine
- petaluma360.com
- Insidebayarea.com
- Press Democrat – Multiple articles
- SFGate.com
- SF Bay Guardian
- SF Examiner
- SF Weekly
- The Petaluma Post