The Challenge
Ready to publicly launch and announce unique software developed at the company Golden Pacific Systems wanted to Re-Brand themselves as an industry innovator utilizing their GPNet Software as the star.
Strategy
We immediately needed to update and edit the website’s look and content, establish a well-followed blog including a contribution schedule for the team, create a full array of press releases, a local and National media campaign for coverage and establish Database Marketing plans for new outreach.
Golden Pacific and Jon Sooy have received so much Local and National attention from every outlet on their “wish list” that clients are now calling them.
Results have meant increased visibility, profitability and new company wide practices in regard to Marketing and PR promotions. Team involvement and overall moral at the company soared with the positive exposure and changes.
Results
Print / Web Media
- Feature Profile in Print Solutions Magazine (The Print Industry’s “Oprah”)
- Franchise Times Magazine
- Franchise World Magazine
- North Bay Business Journal
- Print Solutions Magazine (2nd article)
- QSR Magazine – Don’t Interrupt Your Customer: Engage Them