The Challenge

Star Staffing, a locally women-operated company is a highly respected and awarded leader in the employment industry in Northern California. Already known in the SF North Bay area, these tech-savvy entrepreneurs wanted to make some noise as they broke into a new market in Sacramento, CA to launch two new office locations. Their goal was to be known and understood so that each time they approached local businesses their name would be immediately trusted and well-received.


Our goal was to make a big splash introducing Star and excite the public about their unique brand and presence. We made use of their talents, including a book written by the CEO about her journey to success, the fact that they were a female owned and run business with a young fresh take on the staffing industry and use of technology. All those aspects proved extremely effective in getting INK to tell the story of these powerhouse businesswomen from the North Bay.


We established new media relationships for them for an ongoing dialogue about their work and brand strength that continues today.


Articles, Interviews & Online Media

  • The Sacramento Bee 
  • Sacramento Business Journal 
  • Sacramento Magazine 
  • CBS – Good Morning Sacramento
  • North Bay Business Journal
  • Press Democrat Newspaper
  • Petaluma 360. Com


  • Sacramento Business Journal Mentoring Event – awarded Keynote speaker position
  • HR West Magazine
  • Central Valley Business Journal
  • Lodi News-Sentinel 
  • Sacramento Magazine – Awarded Top 100 Notable Leaders/Interview 
  • Barnes & Noble – Multiple Speaking events