The Challenge
Two local Santa Rosa, CA moms fulfilled their dream by writing a charming how-to book on surviving your romantic life after children. Because the are self-published, they needed a real platform to build a brand. Our mission was to generate interest in this project through PR & Marketing Campaign.
Strategy
We created an interactive well-optimized website and used social media strategies to start a real & newsworthy conversation. This included: branding & brand collateral, website development & promotion, media coaching, pitches to media outlets, and press releases. We also established an aggressive speaking schedule for the ladies to personally meet and build an audience.
Parents find a safe and encouraging home to get support, share ideas & struggles, and find relief from feeling alone.
Results
- B-Every Baby Magazine
- I’m Pregnant Magazine
- More Magazine
- Mothering Magazine
- North Bay Bohemian
- Notebook Magazine
- Parents Magazine
- Press Democrat Newspaper
- San Francisco Chronicle
- Twins Magazine
- Every Woman Magazine
Radio Interviews
- KZST (North Bay)
- KJZY (North Bay)
- KRCB (North Bay)
- KMHX (North Bay)
- KGO (Bay Area)
Television
- TV Channel 50 North Bay
- KRON 4 San Francisco Bay Area
- NBC 11 San Jose, CA
- Univision Channel 14 Bay Area
- CBS News 5 San Francisco Bay Area
Website Media (live chats, book sales, web-interviews)
- Best baby shower.com
- Geobaby.com
- Justforkids.com
- OneStepAhead.com
- Parenthoodplace.com
- Princessprints.com
- Rosemarycompany.com
- Storkavenue.com
- 4showers.com
Speaking Engagements/Readings
- Santa Rosa Mother’s Club
- Major Bay Area Libraries
- Marin Mother’s Club
- Barnes and Noble Bookstore
- Copperfield’s Bookstore
- Borders Bookstore
- National Organization of Twins Santa Rosa, CA
- Major Bay Area Library placement
