Clients in the News
North Bay Business Journal – Feature Interview Zenergy Works SEO
Santa Rosa’s Zenergy Works maps growth with Google
JEFF QUACKENBUSH
NORTH BAY BUSINESS JOURNAL
SANTA ROSA — Zenergy Works, a website builder and Internet marketing company, plans to significantly expand its workforce and open offices in Western states fueled by a recently revamped business-oriented mapping services by Mountain View-based Google.
In coming months, Zenergy Works (707-360-1402, zenergyworks.com) plans to open a 20-person sales, technical and photography office in San Francisco to create Google Maps Business View 360-degree virtual tours of several hundred Bay Area restaurants and other businesses in the next six months, according to Bryan Fikes, 38, co-owner of Zenergy Works.
Within six months, the goal is to set up similar-sized offices in Los Angeles, Sacramento, Denver and Phoenix.
Currently, Zenergy Works has 29 employees in its downtown Santa Rosa office and working remotely to serve customers in Sonoma, Marin and Napa counties. Branch offices with four to five salespeople and photographers are being planned in Marin and Napa counties. A branch in Lake County could open in as soon as three months, if enough tours clients are established, Mr. Fikes said.
Each of the expansions outside the Bay Area ultimately would have additional branch offices in suburbs to manage demand, Mr. Fikes said. So far, this expansion is being funded internally, fueled by doubling of revenues annually since 2007, he said.
This comes as the global Internet search and apps giant recently rolled out a revamped look for Google Maps and an enhanced approach to showing users what the insides of certain businesses look like. Launched earlier this month, Google Maps Business View replaces the static images of a previous iteration a couple of years ago.
Virtual tours have been around in real estate for years to allow property shoppers to “look around” a home before setting up an on-site tour with an agent. What Google, Microsoft and other search and providers of online cartography are trying to merge with maps are data from Internet searches, information provided by businesses and content from reviews providers.
In conjunction with that, Zenergy Works has developed software, called Sales Eagle, that blends a business’ marketing information with the Google Maps Business View tour of the premises.
“It turns the Google tour into an in-store marketing device,” Mr. Fikes said.
A first implementation of Sales Eagle was the new Google Maps Business View for Lawrence Amaturo’s Splash Express car wash in Santa Rosa. Zenergy Works won first “Most Creative Tour” award for the car wash tour. It allows users to “get in” and “get out” of a new model from Mr. Amaturo’s Kia of Santa Rosa dealership, choose different experiences for a multicolored-suds trip through the car wash and “tune” the car radio to one of Mr. Amaturo’s local stations.
Google selected the Splash Express tour from among the work of roughly 600 “trusted photographer” and “trusted agency” worldwide. Zenergy Works became such an agency in July. That means it manages business requests for virtual tours and hires photographers.
Options for Sales Eagle currently in the works involve being able to click on a bottle on the shelf during a virtual tour of a winery and get information to purchase it. This helps bridge the current gap between occasionally updated virtual tours with potentially up-to-the-minute customer-updated marketing information, Mr. Fikes said.
Google Maps tours cost $399 to $5,000, depending on the scope and size of property. Sales Eagle will have an annual license for tour enhancements and hosting and cost $199–$399 a month, varying by level of service.
Zenergy Works’ push outside of the Bay Area and the state also is being driven by demand for Sales Eagle from the company’s 1,200 local and national website and search engine optimization clients across the U.S. and in Canada, according to Mr. Fikes. Through affiliates, the customer count has grown past 4,500.
Yet the projected growth of the Sales Eagle and rollout of the mapping agency services makes it necessary to spin off this venture, Mr. Fikes said.
“We do not want Internet marketing to stand in the way of development of Sales Eagle,” he said.
The company started as New Generation Media in 1998, starting out building and maintaining websites for media companies. Mr. Fikes started Zenergy Internet Marketing in July 2007 and joined forces as Zenergy Works with Eric Van Cleave and other management of New Generation Media in 2009. Mr. Fikes and Mr. Van Cleave acquired full ownership in 2011.
A Zenergy affiliate purchased the 6,200-square-foot Luther Burbank Savings branch office building at 819–820 Fourth St. in Santa Rosa last year, and Zenergy Works plans to move there in November. A search is on for an office building to purchase in Napa.