The huge PR lesson learned from the new movie Chef

PR lesson in ChefThe movie Chef, starring and (masterfully written) by Jon Favreau makes mouths water & stomachs grumble but what I loved was it teaches a real lesson about good versus bad public relations, without us even realizing it.

I promise not to give the movie away but I must share with you the key public relations tips that the movie so entertainingly illuminates.

Social media can be your businesses best friend.

It’s nearly impossible to not be involved in some type of social media in today’s culture. In the movie, Favreau’s character finds himself affected by it without even having an account. When he finally does join the social media universe, his son takes the controls and soon Favreau’s business is booming. Of course, the movie makes it look easier than it is. His son doesn’t need the strategic planning that most organizations do because the average organization doesn’t already have a massive following as Favreau’s character does because he is a famous chef (I can say no more without ruining the movie for you). Most of us actually need someone to assist in gaining social media success, which as seen in the movie can benefit a business a great deal. Twitter, the main social media used throughout ‘Chef’, is proved to be immensely valuable to spreading the word as well as running you off the tracks if not used carefully.

Why employ PR strategies full time (or at all for that matter).

In the movie Favreau is a devoted chef and is totally wrapped up in his work and creative process – just like so many of us business owners!

It’s not until the end of the movie that he pokes his head up enough to see what PR winds-up doing for him. It’s easy to miss the good news about a business out there when bad news is so simply put in the media and draws the most viewers. Good PR practices help squash or explain inaccurate and negative news (like reviews or negative word of mouth). In the movie Favreau’s whole world turns upside down from his misuse of social media. He learns and we learn with him the value of PR & social media – as with many he marvels in the end about the astonishing effects his little son’s efforts have on his business.

3 thoughts on “The huge PR lesson learned from the new movie Chef

  1. Jenny, thanks for the post. This is a good lesson for many business owners.

    In your opinion, how effective would it be to outsource the social media function to a VA, and what portion should we as business owners maintain ourselves?

    1. Hi Henry,

      Yes, this is a BIG discussion in my circles. Cost-wise it really depends – especially since you can post from anywhere…like from your phone and a VA does need to be managed. The reality is that no one really knows your business and can speak of it as well and intimately as you can and so the bottom line comes down to communication. If you can be diligent and really convey your ideas and end-goals for your posts to your VA then it would work. But I’d also suggest you or someone close to the company do periodic check-ins (one a week or so) just to make sure you like and feel good about the content they post on your behalf.

      I have a team member posting for me sometimes but we talk weekly about what’s going on and what kind of items I’m interested in discussing that week, etc. So again we just keep in good communication and it works fairly well.

      Hope that helps – let me know if you want to discuss further or if I can answer any other questions for you!


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