How We Do It
The power of collaboration is that it places your expertise in the forefront. You are the expert at what you do – we illuminate that. Brainstorming and analysis leads to a strategy plan including goals, branding, message and deliverables.
Targeting the Right Market
Marketing only works when your message is clear and delivered in the right direction. We design the most effective plan to communicate and deliver the message. Your audience will know who you are, what you have to say and what action you want them to take.
Go Public. Get the Public to Know You.
The most effective yet overlooked tool in Marketing is the media.
Create an undeniable buzz that can’t be produced with placed advertising or paid placements. Third-party earned media means building a trust with your public through your important message and newsworthy story. Get the spotlight turned on you by:
- Targeting reporters most likely to grasp and convey your message appropriately
- National, Regional, Local top tier, Industry publications, Broadcast & Web
- A combined variety of: releases, social media, media lists, media kits and other collateral material.
Message Development & Placement
Making Your Story the News
We build your lasting relationship with the public by using your own unique story that tells your audience who you are. We get your story picked up and talked about.
Written & Spoken Word
You only have a few precious moments…sometimes seconds to catch and engage your audience…or risk losing their interest in the constant barrage of competing messages.
The words written or spoken by your organization; your byline, articles, website, blogs, ezines, e-mail or on a sleek brochure are all equal opportunities to captivate and inspire your audience to act.