Why LinkedIn is the Social Media Platform you NEED to be on!
Despite having been around for thirteen years, there are still many people who don’t use LinkedIn. I hear lots of people shrug it off with the assumption that it’s just for those trying to find a job. However, LinkedIn has quickly become the single most important social media platform for all professionals, no matter what business you’re in. Even if you’re not currently looking for a new position, LinkedIn will help you connect with clients, establish yourself as a competent and capable authority, and stay on top of what’s happening within your field.
LinkedIn isn’t only the world’s largest professional network—it boasts more than 330 million users—it is also the fastest growing. While it’s easy to glance at a LinkedIn profile and see it as nothing more than a glorified digital resume, LinkedIn functions as an invaluable business tool, and a fantastic way to connect with professionals you wouldn’t otherwise have the opportunity to interact with. It’s a fantastic way to propel your career to the next level, boost your business and build your own personal BRAND as it were. Believe it or not YOU are indeed a brand!
Whether you are self-employed or work for a large company, participating in LinkedIn will keep you at the top of your game. LinkedIn boasts features such as professional groups, LinkedIn Pulse—a way to see what Influencers in your field are doing—and plays host to a number of top-quality articles from professionals sharing their best tips and advice. It’s also a great place to connect with other professionals whose expertise can help you, and whose connections can further your career.
LinkedIn isn’t just useful for advancing your expertise; it’s a great way to show potential clients what you do, and why you’re the best choice. Your colleagues and clients can publicly endorse you, and you can demonstrate key achievements within your field, prominent projects you’ve been involved with, and special skills that give you an edge over the competition.
In today’s market, being an active LinkedIn participant is downright necessary to professional success. It’s also a user-friendly platform, so don’t be afraid to jump in and get your feet wet. Just remember to keep all of your photos and posts professional, and start taking advantage of the benefits LinkedIn can offer you.