Case Study – Project Make Love – Leslie Mancillas and Peg Melnik

Creating a Buzz for Authors

Two local Santa Rosa, CA moms fulfilled their dream by writing a charming how-to book on surviving in your romantic life after children.

Now What?

Because they self-published, they needed a real platform to build a BRAND and hence their importance to an audience. To generate interest in this project we created a PR & Marketing Campaign including: Image and Branding, Website concept, development and promotion, Pitches to media and outlets, Collateral material, Press releases, Speaking & Promotional opportunities, Media coaching and additional story placements.

Making Them News!

We created an interactive well-optimized website and used Social Media strategies to start a real & newsworthy conversation. Parents find a safe, encouraging home to come to for support, ideas, commiseration and relief from feeling alone. Now at newmarriagesecrets.com parents are talking about their lives and struggles, nurture their relationships and themselves and share their story to help others thrive in life with kids.

We also established an aggressive speaking schedule for the ladies to personally meet and build an audience…

The duo now reaches thousands of parents each month with speaking opportunities established with numerous mothers clubs and groups throughout the Bay Area as well as their ongoing respected teaching series at Kaiser Permanente Hospitals. Website traffic is booming and feedback from weary parents is evident in comments, contest entries and return visits tracked via Google analytics.

The responses have been phenomenal in unprecedented media coverage for a self-published book, including top tier interviews and placements in major local and national newspapers, popular magazines, television and radio programs, blogs and guest blogging spots.

View Press Release »

Print

B-Every Baby Magazine
I’m Pregnant Magazine
More Magazine
Mothering Magazine
Notebook Magazine
Parents Magazine
Press Democrat Newspaper
San Francisco Chronicle
Twins Magazine
Every Woman Magazine

Radio Interviews

KZST (North Bay)
KJZY (North Bay)
KRCB (North Bay)
KMHX (North Bay)
KGO (Bay Area)

Television

TV Channel 50 North Bay
KRON 4 San Francisco Bay Area
NBC 11 San Jose, CA
Univision Channel 14 Bay Area
CBS News 5 San Francisco Bay Area

Website Media (live chats, book sales, web-interviews)

Best baby shower.com
Geobaby.com
Justforkids.com
OneStepAhead.com
Parenthoodplace.com
Princessprints.com
Rosemarycompany.com
Storkavenue.com
4showers.com

Speaking Engagements/Readings

Santa Rosa Mother’s Club
Major Bay Area Libraries
Marin Mother’s Club
Barnes and Noble Bookstore
Copperfield’s Bookstore
Borders Bookstore
National Organization of Twins Santa Rosa, CA
Major Bay Area Library placement