Case Study – Inn at Schoolhouse Creek

Creating Brand Awareness, Community Presence and Driving Sales

After purchasing this charming 9-acre property and overseeing a complete upgrade to the facilities, the Innkeepers wished to create a new image and re-launch into the competitive Mendocino County Bed & Breakfast industry.

They needed an angle to set them apart – our mission was to position them as the premier kid and pet friendly B&B in lovely Mendocino County. We targeted markets catering to those audiences using the family and doggie related activities available in and around the town.

We created a comprehensive public relations campaign that proved highly successful in achieving visibility results. We created tools to communicate the Inn at Schoolhouse Creek story including press kit components, marketing communications story & materials, cross-marketing agreements, trade-show and event participation plans and sponsorships.

JKaplan Communications launched a Major Publicity push garnering over 50 media placements in national and local consumer press as well as trade stories. The “buzz” created fueled website hits, and room sales increased to a staggering average of 80% occupancy year-round.

Print/Web Media

Argus Courier
Alameda Times
Bark Magazine
Bay Area Reporter
Contra Costa Times
Cottage Living Magazine
Daily Review
Family Life Magazine Ukiah
Fetch the Paper
Fido Friendly
Fort Bragg Advocate News
Independent Coast Observer
Inn Traveler
Marin Independent Journal
Marin Magazine
Mendocino Beacon
Mendocino County Visitors Guide
Northbay Biz Magazine
Oakland Tribune
Pacifica Tribune
Press Democrat
Sacramento Bee
San Francisco Chronicle
San Jose Mercury News
San Mateo County Times
SF Bay Guardian
Sonoma Family Life Magazine
The Petaluma Post
Willits News
Vallejo Times Herald

Television Media

CBS5_2_onCBS 5 – “Eye on the Bay” – San Francisco Bay Area
View clip
View Press Release

E2_on E! Entertainment Television Style Channel