I just published my own words in the Northbay Biz magazine (a local business magazine I encourage all my clients to be a part of because it reaches almost every business owner in Sonoma & Marin County).
I’d been wanting to write an educational piece on what I call the 5 “superpowers” of a press release. I’ve seen press releases have tremendous effects on business – and always much to the surprise of the business owner. Here’s why you need to be distributing some version of a press release on a regular basis.
I just wish to thank Linda Mechner for her totally awesome testimonial! Also for her participation in the last PR Boot Camp – it was a hoot and I think everyone came away with new ideas, inspiration and of course a HOT press release to blast out to the public. Continue reading →