Customizing Your LinkedIn URL

WHY? Because it makes your profile much easier to search for.

Ideally, you’re aiming for your URL to look like:


But, if you have a common name and that URL has already been chosen by someone else, you can add a middle initial or number to personalize the address while still making it easily identifiable as yours.

First, you’ll want to go to your LinkedIn profile.  Move your cursor to “Profile” at the top of the homepage, and then select “Edit Profile”.

Next, you’ll see a URL link under your profile photo. When you move your cursor over the link, you can click the little gear-shaped settings icon next to it.

Under the “Your public profile URL” section, click “Edit Icon” next to your URL. This will allow you to enter the customized part of your URL in the text box.

Finally, click Save!

It’s as easy as that. Now, your profile’s URL is customized to your name, making it that much easier for colleagues and potential clients to find you.

Get Noticed… On LinkedIn.

Making the Most of Your LinkedIn Profile

If you’ve read my first two installments of Why LinkedIn them you already know why you NEED LinkedIn. Not read them yet? Click Here for the first and Here for the second.


But LinkedIn is a vital tool for your personal—and professional—brand.

Here are some secrets to making your profile stand OUT among the others.Your profile as your “pitch” about you and your brand to your public.

Focus on your buyer’s goals and how you are integral in helping your client reach them:

· Your Headline should be announcing who you help, and how you help them.

· Your Picture should be professional, but not too formal. Make sure it’s current, hi-res, and would make someone trust you with their business. Including a picture on your profile is NOT optional!

· Your Contact Info needs to be thorough and up to date. Include your email address, phone number, Twitter handle, blog, and company website to make it easy for prospective clients to get in touch.

· Your LinkedIn URL should be customized to look like to make it easily searchable. Include a middle initial or number if your name is common.

· Connections should number at least 500. Look to quantity and quality. Send customized invitations to anyone you’ve interacted with, and if you’re requesting someone you’ve never met, make sure to personalize the invitation with your relevant reason for reaching out to them.

· Your Summary should be roughly three paragraphs with three (or fewer!) sentences each. Include keywords your buyers may be searching for.
First Paragraph: Reiterate your statement from your headline.
Second Paragraph: Get specific about your work, what projects you’ve been involved in, results you are responsible for, companies you’ve worked with, and how you achieve the mission statement from your headline.
Third Paragraph: Include a call to action that makes it clear why and how a buyer should get in touch.

· Display 2-4 pieces of visual content in your summary; stick to eye-catching pieces that will be helpful to your buyer.

· Write Your Experience Section with your buyer in mind, and keep in mind what they will be looking for. List professional positions, titles, and include a brief summary of your role at each job, including 3-5 major duties. Keep the focus on the results you helped your clients achieve, and your methods to do so.

· List Honors and Awards you’ve won with a short explanation and description.

· Include Publications you are part of; blogs, articles published on 3rd-party sites, etc…

·Education: In addition to formal degrees, include any relevant online courses or certifications you’ve completed.

· Join Groups that your buyers are in, and participate!

· Request Recommendations thoughtfully. Wait until you’ve worked with someone for six months before making a request, and think of asking clients to share their positive experiences in addition to colleagues and bosses.

Once you’ve got your profile whipped into shape, you will definitely take LinkedIn by storm and impress potential clients!

Getting Started on LinkedIn – No Fear!

By now, you must realize how important creating and maintaining a presence on LinkedIn is; if you don’t know why…see my first IN post.


I know social media can seem like a thankless chore but this IS different. In today’s fast-paced, connection-driven world, you cannot afford to ignore the importance of LinkedIn. Believe me – the rewards will surprise you. Not only does LinkedIn provide you with invaluable professional connections, it’s a great resource for staying on top of what’s important in your industry. So, to get started:

  • Come up with a scheduled set of key tasks to do
  • Each day/each week – pick from below.
  • Schedule it! Write down when and which taks you’ll do to stay on top of it with a minimal time investment.


  • Check all of your updates and responding as appropriate; look at notifications, connection requests, and messages.
  • Pay some attention to activity in your news feed. Comment, like, and share others’ posts; be an active participant!
  • Share any recent news from your company, and browse through LinkedIn Pulse to stay current on news within your industry.

Several Times a Week: 

  • Think about quality “shares” with your network as updates. Make sure it’s something others will find helpful. This can be an article, a relevant quote, or a new insight into your industry. Make sure everything you post is professional.
  • Check out what LinkedIn Influencers are up to on a regular basis via LinkedIn Pulse.  Share anything you find that you think your connections could benefit from!


  • Connect with any new professional acquaintances—you should aim for at least 500 connections – to start J
  • Connect with your customers and prospective-customers’ companies as well. Take the time to edit your groups: find new groups to join, and weed out the ones that are inactive or irrelevant.


  • Go through your profile from time to time and add any new skills or qualifications you’ve acquired.
  • Endorse skills in trusted colleagues, and requesting endorsements when appropriate. Be conservative with endorsements; endorsing the wrong people, or asking for endorsements from too many people, can come across as unprofessional.

Sounds overwhelming? Don’t despair! Pick one or two things a day or week and soon it will become a part of your routine, and before you know it, you’ll be a LinkedIn pro!

My secret? I have the LinkedIn App loaded on my phone and preform all of these tasks while waiting in lines, or for appointments, or when I need a little diversion from whatever else is in front of me at the moment!

Keep your eyes peeled for a third blog in my LinkedIn series to help you whip your profile into shape!

Go Get Noticed!

Got Linked In?

Why LinkedIn is the Social Media Platform you NEED to be on!



Despite having been around for thirteen years, there are still many people who don’t use LinkedIn. I hear lots of people shrug it off with the assumption that it’s just for those trying to find a job. However, LinkedIn has quickly become the single most important social media platform for all professionals, no matter what business you’re in. Even if you’re not currently looking for a new position, LinkedIn will help you connect with clients, establish yourself as a competent and capable authority, and stay on top of what’s happening within your field.

LinkedIn isn’t only the world’s largest professional network—it boasts more than 330 million users—it is also the fastest growing. While it’s easy to glance at a LinkedIn profile and see it as nothing more than a glorified digital resume, LinkedIn functions as an invaluable business tool, and a fantastic way to connect with professionals you wouldn’t otherwise have the opportunity to interact with.  It’s a fantastic way to propel your career to the next level, boost your business and build your own personal BRAND as it were. Believe it or not YOU are indeed a brand!



Whether you are self-employed or work for a large company, participating in LinkedIn will keep you at the top of your game. LinkedIn boasts features such as professional groups, LinkedIn Pulse—a way to see what Influencers in your field are doing—and plays host to a number of top-quality articles from professionals sharing their best tips and advice. It’s also a great place to connect with other professionals whose expertise can help you, and whose connections can further your career.

LinkedIn isn’t just useful for advancing your expertise; it’s a great way to show potential clients what you do, and why you’re the best choice. Your colleagues and clients can publicly endorse you, and you can demonstrate key achievements within your field, prominent projects you’ve been involved with, and special skills that give you an edge over the competition.

In today’s market, being an active LinkedIn participant is downright necessary to professional success. It’s also a user-friendly platform, so don’t be afraid to jump in and get your feet wet. Just remember to keep all of your photos and posts professional, and start taking advantage of the benefits LinkedIn can offer you.

Blog, Blog, Blog…some inspiration!

Okay – here’s (almost) everything you wanted to know about Blogging but were afraid to ask.   First don’t stress…just speak as the expert that you are. This is YOUR forum for communicating with your audience, to lovingly “influence” or speak to them. Here’s some inspiration; each time you blog you create new content for your website to be found by the search engines!

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