I just published my own words in the Northbay Biz magazine (a local business magazine I encourage all my clients to be a part of because it reaches almost every business owner in Sonoma & Marin County).
I’d been wanting to write an educational piece on what I call the 5 “superpowers” of a press release. I’ve seen press releases have tremendous effects on business – and always much to the surprise of the business owner. Here’s why you need to be distributing some version of a press release on a regular basis.
Great client coverage for Tom Jackson of Veale Outdoor Advertising in a newly published article n the Northbay Biz Magazine! Tom Jackson, general manager, gets a by-line and delivers his expert Marketing & Advertising tips for business owners.
I just wish to thank Linda Mechner for her totally awesome testimonial! Also for her participation in the last PR Boot Camp – it was a hoot and I think everyone came away with new ideas, inspiration and of course a HOT press release to blast out to the public. Continue reading →
The movie Chef, starring and (masterfully written) by Jon Favreau makes mouths water & stomachs grumble but what I loved was it teaches a real lesson about good versus bad public relations, without us even realizing it.
I promise not to give the movie away but I must share with you the key public relations tips that the movie so entertainingly illuminates.
Sending out press releases is a total game changer.
They are a must- do for every business and need to go out every 45 days. They are cost effective, attract visibility from multiple channels and grab attention from both clients and the public. Here are my top five reasons:
I am a writer (I love saying that) any PR rep worth their salt started out
somewhere in the writing realm and this is a good thing because content is
basically everything. It’s how you’ll reach and convince your audience that
they want and need you, it’s how they’ll know who you are. Words (your words) have power.
What has the media done for you lately? Here’s a snippet of what clients have been experiencing as of late…
PRESS DEMOCRAT BLOG
Sipping Wine in Corrick’s
By Peg Melnik
Thursday, July 12, 2012 at 5:11 by Tasting.Room
Ancient Oaks Cellars hopes to open its tasting room in Corrick’s Stationery Store on Fourth Street. What’s the story behind this winery, and just exactly when can we start swirling, sipping and shopping? Here’s a Q & A with co-vintner Melissa Moholt-Siebert to catch up on progress. The Ancient Oaks Tasting Room could be a game-changer for downtown Santa Rosa. Read the blog here.
Very sexy article about the Make Love & Intimacy Boot Camp movement we support…
Intimacy Boot Camp helps parents reinvigorate ties
By Ryan Lattanzio- Published 4:00 a.m., Sunday, May 13, 2012
The Purdie family. Photo: Ryan Lewis /SF
When Michele and David of San Francisco started a family three years ago, their conversations turned from dates and dinner plans to diapers and day care.”When you’ve got two small kids and you’re trying to look after the house and working and paying the mortgage, pretty much the thing that always gets de-prioritized is your relationship with your partner,” said Forte, a full-time mom.Then, at a mother’s group meeting, Forte saw a flyer advertising a dinner and workshop – for couples. It was February, and her five-year wedding anniversary was approaching, so Forte ran with the idea. She and Purdie, who works at a biotech company, hired a babysitter and left their two toddlers at home. It was off to Intimacy Boot Camp. Continue reading →
For my money I really think you’ve got to pay equal amounts of attention to TWO types of PR & Marketing efforts simultaneously. As you likely know or are learning….OY running your own business is a never ending effort and on-going passion project that we give lots and lots of love to…