Blog Archives
Posted on March 9, 2012 by Jenny Kaplan
I’m constantly encouraging clients to write (and get published) everywhere they can as an expert in their field. And of course my job is to find them those outlets and get them in…so I am always happy and proud when I … Continue reading →
Posted in
PR tip of the week |
Tagged
Marketing,
media attention,
writing online |
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Posted on January 23, 2012 by Jenny Kaplan
Clients always ask me what the best way is to reach out to their audience. The truth is it is VERY different for each of us and it depends on our audience! So let’s take a CLOSE look at what your potential and … Continue reading →
Posted in
PR tip of the week |
Tagged
media attention,
Outreach,
PR tips,
reach your audience |
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Posted on December 8, 2011 by Jenny Kaplan
I HAD to re-post this from Ricardo Bueno my favorite blogger lately…he so speaks to what I do…and has mastered the fine art of QUALITY (which you know I love) vs. quantity in promoting a business online!
Posted in
PR tip of the week |
Tagged
blogging,
Marketing,
PR,
promotions |
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Posted on November 13, 2011 by Jenny Kaplan
I talk A LOT about Branding. But let’s not let that word freak us out shall we? You don’t have to be a Marketing Guru or anything to get in touch with and define your own brand. But you do have … Continue reading →
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PR tip of the week |
Tagged
Brand,
branding your product |
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Posted on September 10, 2011 by Jenny Kaplan
Everyday people ask me something about what Search Engine Optimization (SEO) really means. Mostly they ask about ”Do it Yourself” SEO. My first (and often most shocking) reply to that question is that, basically, that expression itself is a bit of a misnomer…sorry guys! DIY SEO does not really exist per … Continue reading →
Posted in
SEO |
Tagged
ranking,
SEO,
webiste optimization |
2 Comments
Posted on August 29, 2011 by Jenny Kaplan
This is why I love Ricardo Bueno AND why I follow him from time to time…he keeps it SO real baby! So I hope you can excuse the explicative in his blog title and get to the meat of our message … Continue reading →
Posted in
PR tip of the week |
Tagged
blogging,
content,
writing online |
4 Comments
Posted on August 15, 2011 by Jenny Kaplan
Good Monday Morning my weary eyed bloggers!!!! Here’s some important inspiration for you about why VALUE is the key to real (Long term) success on-line and in general for that matter. Beware children there are many, many fly by night, snake … Continue reading →
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PR tip of the week |
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Posted on August 4, 2011 by Jenny Kaplan
Okay – here’s (almost) everything you wanted to know about Blogging but were afraid to ask. First don’t stress…just speak as the expert that you are. This is YOUR forum for communicating with your audience, to lovingly “influence” or speak … Continue reading →
Posted in
Blogging! |
Tagged
Blooging,
online marketing |
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Posted on August 4, 2011 by Jenny Kaplan
I’ve been called many things in my day but my favorite is a recent one…Database Whisperer! I ran into a client the other night at a restaurant and while I approached her to give a warm greeting and say hello…she … Continue reading →
Posted in
Your Golden Database |
Tagged
Database marketing |
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Posted on August 1, 2011 by Jenny Kaplan
Owning your own business can be such a roller coaster! One month you’ve got plenty of work and clients and the next you’re aching to hear that phone ring! Especially in this economy it’s really valuable to keep working your … Continue reading →
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PR tip of the week |
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