Collaboration • Strategy • Creativity
Clients always ask me what the best way is to reach out to their audience.
The truth is it is VERY different for each of us and it depends on our audience! So let’s take a CLOSE look at what your potential and existing clients do everyday… Continue reading →
Posted in PR tip of the week | Tagged media attention, Outreach, PR tips, reach your audience | Leave a comment
I HAD to re-post this from Ricardo Bueno my favorite blogger lately…he so speaks to what I do…and has mastered the fine art of QUALITY (which you know I love) vs. quantity in promoting a business online! Continue reading →
Posted in PR tip of the week | Tagged blogging, Marketing, PR, promotions | Leave a comment
I talk A LOT about Branding. But let’s not let that word freak us out shall we? You don’t have to be a Marketing Guru or anything to get in touch with and define your own brand.
But you do have to look for it.
I’m honestly a bit obsessed with the idea of the value and importance of finding, defining and explaining your story. Why you ask? Did you ask?? I’ll tell you why…
So… we live in this crazy world of mass communication and messaging. A world totally inundated with messages, commercials, images, sales pitches, “marketing schemes,” the “answer” to all your problems again and again and again all aimed directly at us from what seems like every possible angle. How will your UNIQUE STORY (your Raison D’etra) ever stand out? I feel that your story should be the foundation for your brand or at least a very big part of how it is shaped! This is how you will…say it with me everyone…GET NOTICED. Continue reading →
Posted in PR tip of the week | Tagged Brand, branding your product | Leave a comment
Everyday people ask me something about what Search Engine Optimization (SEO) really means. Mostly they ask about ”Do it Yourself” SEO. My first (and often most shocking) reply to that question is that, basically, that expression itself is a bit of a misnomer…sorry guys! DIY SEO does not really exist per say. But there is good news… Continue reading →
Posted in SEO | Tagged ranking, SEO, webiste optimization | 2 Comments
This is why I love Ricardo Bueno AND why I follow him from time to time…he keeps it SO real baby! So I hope you can excuse the explicative in his blog title and get to the meat of our message here which is… to increase your viewers – be REAL in all your outreach communication efforts! Continue reading →
Posted in PR tip of the week | Tagged blogging, content, writing online | 4 Comments
Good Monday Morning my weary eyed bloggers!!!! Here’s some important inspiration for you about why VALUE is the key to real (Long term) success on-line and in general for that matter.
Beware children there are many, many fly by night, snake oil salesman, get it fast, get rich fast schemes coming at us at every moment on-line. I know we all want that ”magic pill” to create a success story from our sites and blogs heck…that’s why we do it!! BUT in the end sticking to real value and truth is the best way to stand out and win this tricky game we call social media. Continue reading →
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Okay – here’s (almost) everything you wanted to know about Blogging but were afraid to ask. First don’t stress…just speak as the expert that you are. This is YOUR forum for communicating with your audience, to lovingly “influence” or speak to them. Here’s some inspiration; each time you blog you create new content for your website to be found by the search engines!
Posted in Blogging! | Tagged Blooging, online marketing | Leave a comment
I’ve been called many things in my day but my favorite is a recent one…Database Whisperer! I ran into a client the other night at a restaurant and while I approached her to give a warm greeting and say hello…she put her hand over her eyes and hid…murmering under her breath her confession…”Jenny, no I have not done my database homework this month!” LOL Continue reading →
Posted in Your Golden Database | Tagged Database marketing | Leave a comment
Owning your own business can be such a roller coaster! One month you’ve got plenty of work and clients and the next you’re aching to hear that phone ring! Especially in this economy it’s really valuable to keep working your own promotional efforts. Even when you “seem” very busy! Don’t be fooled! Continue reading →
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